Job Description
Head of Digital Marketing & E-Commerce, TPZ Ventures
Join to apply for the Head of Digital Marketing & E-Commerce, TPZ Ventures role at The Possible Zone
Head of Digital Marketing & E-Commerce, TPZ Ventures
1 day ago Be among the first 25 applicants
Join to apply for the Head of Digital Marketing & E-Commerce, TPZ Ventures role at The Possible Zone
This range is provided by The Possible Zone. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$150,000.00/yr - $175,000.00/yr
Location : Boston, MA (Hybrid)
Reports To : Chief Business Officer (CBO)
Full-Time schedule preferred; will consider 80% time for the right candidate
Hybrid; At least 3 days in the office required About The Role TPZ Ventures, a subsidiary of The Possible Zone, is a consumer product incubator where young adult Founding Associates many of them TPZ alumni take on the role of co-founders. Over 6+ months, each Founding Associate researches, ideates, develops and launches a new physical product, working in a fast-paced, collaborative sprint to hit $1 million in revenue within 90 days of launch. Along the way, they get hands-on experience in product development, e-commerce, marketing, and operations, guided by a small team of seasoned experts.
Were building something meaningful, and we move quickly. If you want to create products that matter and support the next generation of entrepreneurs wed love to hear from you.
Through our consumer product incubator, TPZ Ventures develops and owns a diverse portfolio of direct-to-consumer brands, ranging from household appliances to productivity tools. Were seeking a dynamic Senior Director of Digital Growth Marketing & E-Commerce to more fully develop and drive the digital marketing strategies and e-commerce performance for our portfolio brands. This role will be key to scaling revenue and optimizing digital experiences across channels.
What You'll Do - Lead Digital Growth Strategy: Develop and execute e-commerce and digital marketing strategies to drive revenue, customer acquisition, and engagement across all online channels (PPC, SEO, SEM, email, social media, affiliate) for up to 8 start-up businesses.
- Cross-Functional Optimization of Paid Media: Work with our ad buying team to assist in strategy of large-scale paid media campaigns, ensuring maximum ROI across platforms, primarily Google, Meta, and TikTok. Continuously optimize campaigns based on performance data.
- Creative & Brand Leadership: Work with Creative Director to oversee contracted creation of digital assets (ads, video, display, social, web pages) to ensure they align with brand goals and drive conversions.
- Team Leadership: Develop and inspire a small, high-performing team of product creators, ensuring collaboration and efficient execution of digital strategies.
- Analytics & Reporting: Own e-commerce performance metrics and reporting. Regularly review KPIs, analyze campaign results, and adjust strategies to improve ROI and achieve growth objectives.
- Retention & Loyalty: Develop strategies to increase customer retention, improve lifetime value (LTV), and drive repeat business through CRM and email marketing initiatives.
Who You Are - 10+ years of experience in digital marketing or e-commerce, including leadership experience.
- Proven track record of managing substantial paid media budgets and driving DTC e-commerce growth.
- Strong understanding of digital marketing channels, KPIs, and performance analytics.
- Exceptional leadership skills with the ability to develop and lead high-performing teams.
- Data-driven decision-maker with a knack for optimizing campaigns to meet business objectives.
- Experience with an entrepreneurial venture or start-up strongly preferred
- Ability to communicate across all levels of the organization
- Ability to pivot or innovate when necessary
- Alignment with our mission and demonstrated commitment to core competencies (Leadership, Creativity & Innovation, Collaboration, Communication, Problem Solving, Continuous Learning)
- A commitment to Diversity, Equity, and Inclusion in all activities (see Statement below)
Compensation & Benefits Annual full-time salary range is $150-175,000; offer will be made commensurate with experience and full/part-time status.
TPZ offers performance-based compensation with merit and bonus potential. Our compensation philosophy is designed with checks and balances to ensure pay equity and to fairly recognize and reward employees' contributions.
TPZ provides full-time employees with a comprehensive benefits package, including, but not limited to:
- Company-subsidized Medical, Dental, and Vision insurance (80% of the individual premium is paid by TPZ)
- Professional Development opportunities, including the use of state of the art STEAM Makerspace/FabLab
- Basic Life insurance, Short-Term Disability, and Long-Term Disability at no cost to the employee
- Mental Health and Wellness resources through partnerships with Calm and Wellable
- Commuting stipend for walking, biking, transit, or gas
- Retirement plan with employer contributions
- Up to 25 days of paid time off per year
- Approx. 20 paid holidays per year
- Paid parental leave
We will review applications on a rolling basis, and plan to begin interviews in late summer. About The Possible Zone Imagine a world where every young person has the opportunity to design their future, launch their own ventures, and develop the skills to succeed in any career path. At The Possible Zone (TPZ), were on a mission to make this vision a reality by advancing economic equity and empowering youth.
Based in Boston, TPZ is a nonprofit offering a multi-year, project-based entrepreneurship program for high school students. We combine STEAM education, hands-on work experience, and individualized career advising to help young people develop entrepreneurial mindsets and technical skills. Together, were shaping the next generation of leaders and change-makers.
DEI Statement We believe every member of our team and student body deserves opportunities for growth, success and inclusion. We recognize that for many of our students, staff and communities, their life journeys run through oppressive structures and systems (e.g. classism, racism, sexism) and thats what makes our organizational culture and work so necessary and important.
We believe that diversity in perspective, backgrounds, ethnicities and lived experience is a strength, and from that strength, we can accomplish great things with the students we serve. Together as students, staff, organizations, communities, volunteers, and partners, we are intentional about creating safe spaces where all members can speak authentically and be themselves.
We are committed to Diversity, Inclusion, and Equity. As members of The Possible Zone community, our progression along this ongoing journey raises thoughtful questions, reveals biases, and opens conversations. We celebrate one another and are unified in our commitment to young people, excellence, and innovation. This work is our shared responsibility and our opportunity to welcome all members who share in our mission and strive to provide pathways that further prepare students in achieving their desired success.
COVID Vaccination Policy The Possible Zone is requiring that all employees receive a primary series of COVID-19 vaccination as well as a booster dose. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen, and receives a booster dose when eligible. In order to be qualified for employment at The Possible Zone, final candidates must comply with the vaccination requirement or receive an approved exemption.
Seniority level
Employment type
Employment type
Part-time
Job function
Job function
Marketing and Sales Industries
Non-profit Organizations
Referrals increase your chances of interviewing at The Possible Zone by 2x
Sign in to set job alerts for Head of Digital Marketing roles.
Cambridge, MA $176,000.00-$282,000.00 2 weeks ago
Director, Social Media & Influencer Marketing Strategy, Boston, MA
VP of Marketing (OTE $215,000/year USD), CXT Software
Boston, MA $290,000.00-$325,000.00 4 days ago
Boston, MA $200,000.00-$250,000.00 6 hours ago
VP, Global Social Media Operations Strategy
Boston, MA $70,000.00-$84,000.00 5 days ago
Boston, MA $156,000.00-$234,000.00 3 weeks ago
Head of Apparel Marketing, North America
Cambridge, MA $288,709.00-$356,641.00 4 days ago
Lead Director Brand & Industry Marketing CVS Media Exchange (CMX)
Wellesley Hills, MA $100,000.00-$231,540.00 3 weeks ago
Cambridge, MA $191,000.00-$287,000.00 2 weeks ago
Vice President, Marketing & Communications
Vice President of Marketing, North America
Burlington, MA $170,000.00-$180,000.00 4 weeks ago
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Job Tags
Full time, Temporary work, Work experience placement, Summer work, Work at office,